About Us
In the world of basketball, greatness is not just achieved—it's engineered. Apx Hoops stands at the forefront of this philosophy, merging unparalleled industry acumen with a relentless drive to see our coaches and athletes succeed. We've built a foundation that thrives on innovation, advocacy, and the unwavering pursuit of excellence.
We’re a basketball ecosystem that combines elite training, strategic consulting, creative storytelling, and long-term career guidance—designed for people who want to be in the game, not just around it.
Our Ethos
Basketball is more than a sport—it’s a system. And that system only works when its people are developed with intention. Apx Hoops exists to empower both players and coaches, and to elevate the culture through content, consulting, coaching, and career management.
We work across every layer of the game—film rooms, training sessions, contract meetings, and content studios—to build real growth. On the court and beyond it.
Core Values
Innovation: We're not here to follow trends; we're here to set them. Our approach combines cutting-edge strategies with timeless wisdom to keep our athletes two steps ahead.
Attention to Detail: From contract clauses to training regimes, we believe greatness lies in the nuances. Our meticulous approach ensures no stone is unturned in our quest for your success.
Empowerment: At the heart of Apx Hoops is our unwavering commitment to our coaches’ and athletes' autonomy, growth, and prosperity. We empower our clients to make informed decisions, control their careers, and shape their destinies.
Our Commitment
We serve players who want to grow. Coaches who want to lead. Programs that want to evolve. And communities that care about doing things the right way.
Whether you’re stepping onto the court for the first time or stepping into a film session as a veteran—Apx Hoops has something for you.
Join the Ranks
If you’re ready to think critically, train with purpose, and contribute to something bigger than yourself—welcome to Apx Hoops.